A regular client of mine asked if I’d try my hand at a logo for a new club they were opening. I wanted to make something fun but not too silly or amateur looking (sometimes it’s a fine line). I experimented with various fonts and illustrating a cartoon smiley face. I thought it might be fun to make the beginning “G” into a stylized laughing face. Client suggested a font that they liked, so I found a close version to it (Singlesville Script) and found it lent itself well to altering the “G” like I wanted. Client loved it.
Illustrator “sketches” and ideas:
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