Comedy Club Logo
A regular client of mine asked if I’d try my hand at a logo for a new club they were opening. I wanted to make something fun but not too silly or amateur looking (sometimes it’s a fine line). I experimented with various fonts and illustrating a cartoon smiley face. I thought it might be fun to make the beginning “G” into a stylized laughing face. Client suggested a font that they liked, so I found a close...
New York Comedy World
Client wanted something of a “hub” for multiple New York City comedy clubs. Website needed to consist of 4 main categories, as well as multiple sections that were to be added as needed. I opted to have the website powered by WordPress, for ease of editing. This way, we could utilize the Page and Category functions to add new sections. The blog grabs feeds from multiple different sources and updates automatically. I used a...
Booklet Design
The assignment: design and create a small advice or how-to booklet. I opted to make a small quick-and-easy cookbook with meal ideas. Brainstorm I thought about what I’d like to include in my booklet. Recipes, shopping lists, photos. I then worked out how many pages I would want based on what I’d like to include, and organized it by Breakfast, Lunch, Dinner, Dessert, and Snack sections. Here’s a thumbnail sketch:...
Modularity and the Grid
To be honest, I’m having a little trouble with differentiating “module” from “grid”. Which I suppose is because there’s a bit of an overlap. As I understand it, perhaps, the module is a little more strict about placement, whereas the grid can be broken. And it also seems that the pieces of a module can vary in width and height (while still fitting together), but a grid is made up of perfect squares....
Hierarchy
I suppose when I think of hierarchy I’m reminded of a little project I worked on in Typography I. We were all given the same copy and the same grid and had to arrange everything in a way that the hierarchy was clear, and use a bit of creativity so they were visually interesting. We had to use the same font and could not change the weight or styling of it, and we also had to keep the sizing within 1 or 2 points of the main size....